Branding

Miyoshi Koffee

Miyoshi Koffee - A brand concept we did for a cafe, which aims to be relaxing, serve the excellent quality coffee & service.

We were looking for a clear metaphor for Miyoshi Koffee when designing the logo. We chose the Alpine Swift, which is a bird that never settles voluntarily on the ground, spending most of their lives in the air, which thematically relevant to our target audience, busy working adults.

We believe "It's okay to do nothing", encourage the lively spirits to take a break, just like the Alpine Swift rests on a branch.

Miyoshi Koffee Logo
Miyoshi Koffee Business Card
Miyoshi Koffee Brand Color Palette
Miyoshi Koffee Member Card Design
Miyoshi Koffee Wayfinding Design
Miyoshi Koffee Wayfinding Design
Miyoshi Koffee Menu Design
Miyoshi Koffee Packaging Design
Miyoshi Koffee Packaging Design
Miyoshi Koffee Illustration
Miyoshi Koffee Illustration
No items found.