We believe every great ideas/design comes from trial & error. Error is not simply a phrase that means a mistake; it often creates a path that leads us out of our comfortable assumptions. And that’s where the magic happens.
We think of ourselves as a brand architect rather than designers. We build brands that stand out from competitors with strategic thinking and intentional design.
Founder & Creative Director
Jh has a genuine passion for design and creative culture. He had worked with recognizable agency such as Havas Immerse. With his profound insights and proficiency to see possibilities, he always strives to explore different forms of communication on various media platforms.
Sang graduated from multimedia design and worked in the print industry before joining Good Error Studio. Being a multi-skilled designer, she had diverse expertise from illustration, typography, art direction, music to video editing.